Simplifying Your Routine: A Deep Dive into MERIT Beauty Essentials
About MERIT Beauty
Looking for a radiant complexion both on Zoom and IRL? All with a minimalist beauty routine, no less? Look no further than MERIT beauty, a company devoted to creating silky-smooth products with seamless application and a beautiful, dewy finish.
In just one year, the brand has gained an amazing 122k Instagram followers. MERIT has established itself not just in the world of beauty, but also in business publications such as Forbes and FastCompany, while remaining the talk of the town in beauty magazines such as Glamour, Vogue, and Allure.
If you're looking to perfect your beauty roundup, check out our MERIT Beauty review. We'll walk you through all the little (and big) details about the brand, its most popular products, customer ratings, and key FAQs to help you make an informed decision.
Overview of MERIT Beauty
MERIT beauty was created with the sole purpose of being the "well-edited essentials that have earned a place on your vanity." Founded by Katherine Power in the early days of 2021, the brand instantly gained recognition for its beautiful yet simple beauty product assortment.
A serial entrepreneur, Power has previously established the successful skincare line Versed in 2018, cofounded a clean wine company with Cameron Diaz, and launched the Who What Wear fashion brand.
The concept for MERIT emerged after her 5-minute makeup tutorial went viral on IG, and she saw a market for items that were luxurious, natural, and buildable.
All of the products are designed and produced to be clean, which means they are safe to use and have a reduced environmental impact. In addition, the business has collaborated with Baby2Baby to assist underprivileged children gain access to essential supplies; customers can even donate at checkout.
Before we proceed, this MERIT beauty review will begin with a list of the brand's highlights:
Highlights
- A collection of essentials with a minimalist, natural design to make your mornings easier.
- Clean, beneficial ingredients.
- Vegan and cruelty-free.
- Inclusive shade range.
- Bundles are available.
- Free shipping over $40 (US only).
- Free cosmetic bag with initial purchase.
Since this brand is relatively new, there are fewer items offered. But, as the saying goes, "good things take time. " We'll go over all seven of the brand's current offerings below.
With a simple foundation, a brush for easy application, and mascaras and lip glosses to complete the look, this brand has the natural look fully covered. And who doesn't appreciate a simplified, minimalist approach that requires no time yet still looks completely natural?
MERIT Beauty Review
While the brand now has a short list of seven items, it is all that a natural makeup line requires. Next, our MERIT beauty review will look at the full list, which also includes some of Sephora's best-selling items.
MERIT Beauty The Minimalist Perfecting Complexion Stick Reviews
Foundations and concealers have a long history of being criticized for their cakey, uncomfortable finishes that clog pores and wash you out. That's why The Minimalist Perfecting Complexion Stick is neither and delivers smooth allover coverage that begins sheer but is highly buildable.
The formula is lightweight, so you won't even notice it on your skin, and it contains moisturizing fatty acids to restore some vitality to your complexion. You'll even discover sea daffodil extracts in it to help lighten hyperpigmentation, so the product you use to conceal will also heal your skin.
Wondering how to utilize it? Here are the specifics:
- Apply with a stick or brush wherever on your skin that you require it.
- Build up to the coverage you desire.
- Use the brush to blend upward and outward.
The Minimalist Perfecting Complexion Stick is available in 20 shades and costs $38.
MERIT Beauty Shade Slick Tinted Lip Oil Review
Lip glosses can be overly sticky, while lipsticks can be too thick or matte, which is why MERIT developed the Shade Slick Tinted Lip Oil. This lip product is extremely hydrating because to the presence of rosehip and shea butter.
However, the benefits do not end there. Jojoba oil seals in moisture, while the variety of tints offers buildable color for the juiciest, most kissable lips.
The Shade Slick Tinted Lip Oil is available in eight hues to complement any skin tone, including taupe, deep berry, and soft red-orange. It has a simple clear and gold design and costs $24.
MERIT Beauty Brush No.1 Blending Brush Review
When it comes to blending, the Brush No. 1 Blending Brush is unrivaled. With its rounded kabuki form and long handle, this brush makes it simple to reach into every nook and cranny for a perfect finish.
The vegan bristles are tightly packed for a smooth blend, and the short length is ideal for buffing. With a straightforward black handle, the award-winning Brush No. 1 Blending Brush is all you need for your makeup needs, priced at $30.
MERIT Beauty Clean Lash Lengthening Mascara review
If you want to add some length and color to your natural lashes, the Clean Lash Lengthening Mascara is for you. This formulation employs a unique tubing technology that hugs each lash to give you a bright-eyed appearance, and it is very simple to remove.
The fatty acids hydrate your lashes, while the brush creates defined, clump-free lashes. For completely separated, lifted, and lengthened lashes, try Clean Lash Lengthening Mascara for $26.
MERIT Beauty Flush Balm Cheek Color reviews
A naturally apparent flush adds shape, dimension, and vitality to your face. While not everyone are fortunate enough to have naturally rosy cheeks, we can all achieve the same effect with the Flush Balm Cheek Color for a long-lasting blushing appearance.
This creamy formulation is available as a balm for very simple application—just swipe, blend, and go. Furthermore, the microfine pigments and vitamin E provide a natural appearance while moisturizing the skin rather than covering it.
The Flush Balm Cheek Color is available in five hues, from terracotta to cheeky, and costs $28.
MERIT Beauty Day Glow Highlighting Balm Reviews
The Day Glow Highlighting Balm has perfected the highlighted and dewy “glow from within” look that we’ve all been after. This transparent balm provides all shine with no sparkles for a smooth, natural appearance.
It contains a foundation of hydrating vitamins for an all-natural glow and hydration, with squalane and fatty acids offering additional moisture. The subtle highlight is available in two hues that are blendable and translucent enough to complement any skin tone.
For a touch of brightness in your life and makeup bag, try the Day Glow Highlighting Balm for $30.
MERIT Beauty Brow 1980 Volumizing Pomade review
You can't leave the house without doing your face, and you can't finish your face without some good old brow gel. If you're looking for something easy to use with natural finishes, the Brow 1980 Volumizing Pomade is for you.
This small tapered brush is simple yet effective in design, collecting pigment to fill in any gaps and holding your brows in place all day. The combination of kaolin clay and mineral pigment is great for creating natural-looking brows, while vitamin B5 keeps them healthy and hydrated. The Brow 1980 Volumizing Pomade is offered in three adaptable hues and costs $24.
Who is MERIT Beauty for?
More and more consumers are choosing minimalism in everything from packaging and items to appearance. And yet, the industry is flooded with over-the-top eyeshadow palettes and bold purple lips when all we truly want is peachy tones and the simplicity of swiping a single shadow across our lid.
Does that seem like you? If so, this MERIT beauty review finds that this is the brand for you. They provide a selection of necessities you'll reach for every day, packaged attractively for your vanity.
MERIT Beauty Reviews: What Do Consumers Think?
As we near the conclusion of our MERIT beauty review, it's fair to say that there are many (positive) things to say about the company. But it doesn't stop with us. There are also customer reviews, and we're here with a roundup from the brand's website, Sephora, and Who What Wear.
Let's begin by examining how some of the top sellers are rated:
- The Minimalist Perfecting Complexion Stick: 4/3 out of 5 stars based on 1,184 ratings.
- Shade Slick Tinted Lip Oil: 4/4 out of 5 stars based on 790 reviews.
- Brush No. 1 Blending Brush: 5/5 stars from 583 reviews.
- Clean Lash Lengthening Mascara: 4/3 out of 5 stars based on 678 reviews.
Regarding the brand's top seller, The Minimalist Perfecting Complexion Stick, one customer on the brand's website comments on the formula, ease of use, and customer service:
"The Camel color blends perfectly with my olive/Mediterranean skin tone. " The packaging is attractive and minimalist. My first item was damaged, and I couldn't remove it from the cap. The customer support crew was AMAZING; they responded right away and sent me a replacement. I am really pleased with this brand. ”
Another well-rated product, the Shade Slick Tinted Lip Oil, is known for its smoothing, moisturizing, and buildable properties. One customer expresses it well, saying, “This. Is. Amazing. A tiny hint of color to make you look awake and healthy, a beautiful moisturizing texture, and no smell or flavor. ”
On Sephora, the Flush Balm Cream Blush has a rating of 4. 5 out of 5 stars from 377 reviews. One satisfied consumer reports having encouraged all of her friends to try the brand because of its buildability and adaptability.
"My favorite cream blush, and I've gotten so many people hooked on it. " It appears quite natural, yet it may be enhanced for a more dramatic effect. I adore this particular color (Beverly Hills) since I believe it is a universally flattering color—this blush can truly work on almost all skin tones. ”
On Who What Wear, one reviewer praised the Brush No. 1 Blending Brush, saying, "It gives me a much more seamless look than just blending with my fingers, so my skin looks like the best version of itself, and you can't see where I applied makeup. " “It also helps that it is so fluffy and soft. ”
Another customer tested the Brow 1980 Volumizing Pomade and was pleased with the results: "The brown hue is light enough so you don't look like you took a whole crayon to your face, but dark enough to make what you have pop. " If you want to highlight your brows in the most natural way possible, look no further. ”
After sifting through the reviews, our MERIT beauty review knows one thing for certain: customers adore these products. They excel in all aspects, from blendability to coverage to a natural and seamless appearance on the skin.
Is MERIT Beauty Worth It?
At this point, you might be asking whether our MERIT beauty review considers the brand worth purchasing. With a selection of top-selling products, a strong consumer base, and a list of clean ingredients, it's fair to say that these items deserve a place in your routine.
The products are effective for enhancing natural beauty, fluffing eyebrows, volumizing lashes, and giving cheeks a natural, long-lasting blush. They are blendable and quite simple to use, making them great for beginners or professionals looking for a seamless, easy, and beautiful appearance.
Where to Buy MERIT Beauty
If something in our MERIT beauty review piqued your interest, you'll be pleased to learn that it is accessible via the brand's website as well as Sephora locations and online.